Using the Reporting Tab

The  Reporting tab gives you a full picture of your email engagement — opens, clicks, bounces, and more. Whether you’re tracking one campaign or your entire email history, this tool shows you exactly what’s working and where to improve.


📍 Accessing the Reporting Tab

  1. In your Happy Grasshopper account, navigate to the left-hand sidebar
  2. Scroll down and click Reporting

This will open a complete log of every email sent from your account — across all types and audiences.


📬 What You’ll See in Reporting

Each line item in Reporting includes the following metrics:

Metric

Description

Delivered The number of emails successfully sent
Soft Bounce Temporary failure (e.g. server issues); system retries for 24–48 hours
Hard Bounce Permanent failure (e.g. invalid address); will not retry
Opened Contacts who opened your email
Clicked Contacts who clicked a link within the email
Opt-Out Unsubscribes from that email
Complaint Spam reports (email was marked as spam manually)

Note: A “complaint” doesn’t mean someone disliked your content — it’s simply a standard email flag.


🔍 Drilling Into Email Details

To view deeper reporting on a specific message:

  1. Click the subject line of the email
  2. From here, you can:
    • View all contacts who opened or clicked
    • Export the results
    • View the original message that was sent

This breakdown helps you see which content or call-to-actions performed best.


🗓 Using the Daily Activity Hotsheet

Alongside Reporting, your account includes a  daily Hotsheet:

  • Sent to you each morning (via email)
  • Summarizes all contact activity from the previous day

Inside your account, the  Activity Hotsheet tab allows:

  • Searching by specific date ranges (e.g. March 1–31)
  • Filtering for opens, clicks, and more across that range

This makes it easy to track progress across a campaign, an event, or a time period.


✅ Best Practices

  • Monitor bounce rates regularly to keep your list clean
  • Click into individual reports to review message performance
  • Use your Hotsheet daily to spot hot leads or trends
  • Export reports for team use or performance reviews

Happy Sending!

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