Using the Reporting Tab
The Reporting tab gives you a full picture of your email engagement — opens, clicks, bounces, and more. Whether you’re tracking one campaign or your entire email history, this tool shows you exactly what’s working and where to improve.
📍 Accessing the Reporting Tab
- In your Happy Grasshopper account, navigate to the left-hand sidebar
- Scroll down and click Reporting
This will open a complete log of every email sent from your account — across all types and audiences.
📬 What You’ll See in Reporting
Each line item in Reporting includes the following metrics:
Metric |
Description |
---|---|
Delivered | The number of emails successfully sent |
Soft Bounce | Temporary failure (e.g. server issues); system retries for 24–48 hours |
Hard Bounce | Permanent failure (e.g. invalid address); will not retry |
Opened | Contacts who opened your email |
Clicked | Contacts who clicked a link within the email |
Opt-Out | Unsubscribes from that email |
Complaint | Spam reports (email was marked as spam manually) |
Note: A “complaint” doesn’t mean someone disliked your content — it’s simply a standard email flag.
🔍 Drilling Into Email Details
To view deeper reporting on a specific message:
- Click the subject line of the email
- From here, you can:
- View all contacts who opened or clicked
- Export the results
- View the original message that was sent
This breakdown helps you see which content or call-to-actions performed best.
🗓 Using the Daily Activity Hotsheet
Alongside Reporting, your account includes a daily Hotsheet:
- Sent to you each morning (via email)
- Summarizes all contact activity from the previous day
Inside your account, the Activity Hotsheet tab allows:
- Searching by specific date ranges (e.g. March 1–31)
- Filtering for opens, clicks, and more across that range
This makes it easy to track progress across a campaign, an event, or a time period.
✅ Best Practices
- Monitor bounce rates regularly to keep your list clean
- Click into individual reports to review message performance
- Use your Hotsheet daily to spot hot leads or trends
- Export reports for team use or performance reviews
Happy Sending!