CarePatrol messages go out based on a tagging system. A Tag is defined as a group of contacts within a similar category, such as Executive Directors. An Audience is a pre-defined Tag with content created specifically for it (the specific Audiences featured within our Send by Audience category includes Contracted Providers, Referral Partners, Past Clients (Seniors), and Past Clients (Adult Children). In order for a contact to receive a message, he or she must have at least one Tag or be assigned to an Audience.
Watch this video below to learn more about Tags.
If you have any questions, please reach out to support for help.